Do you desire to grow your offline business, or about to start a business brand online or market your services? This blog post covers the basic step to set up your business brand online if you cannot afford to hire the services of a digital marketing expert.

Digital marketing is the solution to your business to be showcased online. It helps your business to reach a targeted audience, connect, sell and much more. While digital marketing may seem complicated, once you understand the fundamentals and how to implement it then you’re good to go. Moreover, over time you get to understand the principles behind digital marketing and developing your knowledge through research, courses, ebooks related to online marketing.

Basics Model of Digital Marketing

1. Your Business Brand Website:

Business Branding
Top 4 Basics Model Of Digital Marketing

The foundation of any successful business brand is a responsive website. For you to compete and succeeds on the internet, you must have an online presence, therefore, a functional website that can be in the form of a blog, or storefront, or brochure site. The type of website to set up for your business brand depends mainly on your business model.

You can set up a website if you’re a newbie through a user-friendly platform such as WordPress, Blogger, Wix and much more but you will need a domain and hosting service. Most website builder platforms such as Wix have an integrated domain and hosting services with a cheap monthly fee. You can check their services at or or WordPress.

2. Search Engine Optimization (SEO)

SEO Process concept
SEO Process concept

Hope you were able to set up your business brand website, Nice Job! Here is the fun part to optimize your website content for search engines like, bing, and yahoo can index your website. Search engine optimization (SEO) is the process of optimizing your website in order for people to find your website when they carry out a search query in any of the popular search engines.

SEO is a strategic method that embraces keywords and phrases to send signals to search engines that I am live online which in turn helps your targeted audience to find your website.

For example, if someone wants to buy latest Samsung phone they might type “Latest Samsung Phone Reviews” into any search engine of their choice if your website is optimized for that keyword phrase, your website might show up in the first page of Google, prospect client may click on your website link and stop by for a visit if they’re convinced with what you’re offering they might end up being a potential customer.

3. Email Marketing

Email Marketing Concept
Email Marketing Concept

Most people believe email marketing is dead, I am assuring you, email marketing is a goldmine for any business brand, tap into this business model to be connected with your customer. How do you engage with your visitor when they stop by at your website? how do you ensure you were able to connect with them, motivate them to visit again or trigger a purchase?

On visiting your website, you motivate your visitor to drop their email, to enable you to connect with them on a regular basis and build a lasting relationship, recommend products or services to them that provide value.

There are different methods to request your visitor email address, by offering a free report or e-book to be delivered digitally. You can as well request your visitor to subscribe to your newsletter.

4. Social Media Marketing

Social Media Marketing Process
Social Media Marketing process

Is the king of digital marketing, if you’re not involving your brand in this business model then you are leaving a lot of money on the table. Social Media Marketing is the process of connecting with your prospect on social media platforms such as Facebook, Twitter, Pinterest, Instagram, Snapchat, etc. The main goal is to provide value in the form of information, thoughtful commentary, infographics and most cases entertaining videos.

Your mission is to build a relationship of trust and authority which in turn can motivate visits to your website which might lead to a purchase. The above marketing strategy is the tactic that you’ve to incorporate together for effective business growth.

Note you can as well promote newsletter on your Facebook page. Digital Marketing is the best practice to build any type of business brand. You have to invest in yourself to learn the fundamentals and thrive.


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